In the eighteenth episode of The Idealists (formerly Grit & Grace), Melissa interviews Cindy Gallop, the founder of MakeLoveNotPorn, a social sextech platform launched at TED 2009 designed to promote good sexual behavior. Cindy’s background spans over 30 years in brand-building, marketing and advertising — she started up the US office of ad agency Bartle Bogle Hegarty in 1998 and in 2003 was named Advertising Woman of the Year. Cindy is many things, but maybe what best describes her is her tagline: 'I like to blow shit up. I am the Michael Bay of business.' In this episode, Cindy tells us why sex tech is the next frontier and why investors are terrified of it.