“The opportunity in gaming is not just community, but ecosystem and marketplace. To me, it’s just the next frontier and it’s kind of the cultural intersection of all of these other verticals. Music is gaming. Sports is gaming. Fashion is gaming… because it’s all about the gamification, monetization, tokenization, and community building in a world. It’s world-building. So how do you enter this environment where you can be anything you want?”
In this episode of The Idealists. (formerly Grit & Grace), host and entrepreneur Melissa Kiguwa interviews Alisa Jacobs, a serial entrepreneur who co-founded and served as CEO of Queens Gaming Collective, a venture backed startup for women gamers, streamers, & competitors. Alisa also founded LOOP, a women-run marketing agency that has executed across sports, music, fashion, spirits, gaming and tech for the likes of Sean "Diddy" Combs, Dwayne "The Rock" Johnson, The Kardashians, The Recording Academy, NBA and NYFW.
During the episode, Alisa breaks down the new world order of NFTs, the Metaverse, and Web 3. You might want to grab a pen and paper for this episode!
about the episode.
Alisa begins the episode by describing her thesis for her marketing firm, Loop Agency: that diversity and representation is lucrative for companies. She shares how she continues to prove her thesis by executing on projects for Lebron James, Sean “Diddy” Combs, DJ Khaled, and more.
She then explains how Web3 is the next frontier of the internet.
Alisa breaks down the opportunities in the Metaverse, in Crypto and in NFTs, while also sharing why it’s important for women to understand what these terms.
At the end of the episode, Alisa shares why she stepped down from her venture backed startup and how she plans to support Web3 entrepreneurs moving forward.