“I was at a recent food show… I was standing there and this woman came up to me from another company and she said, ‘I just want you to know something…'

And I said, ‘What?’

And she said, ‘We’re all watching you.’

My eyes welled and I knew exactly what she meant and I felt the weight of those words and the responsibility of those words.

I just want to serve as an example of what a woman-founded business can do.”

In this episode: THE IDEALISTS. speaks with Gail Becker, founder of CAULIPOWER, the first cauliflower crust pizza to make it into big box retailers. In five short years, CAULIPOWER experienced hyper-growth reaching more than $100M in revenue.

What we learned: While bootstrapping her company as a total food novice, Gail spent the first year testing cauliflower crusts until she found the right formula. Using her kids as taste testers, this 12 month testing period was well worth it— her first buyer was Whole Foods.

*the audio for this episode may not be the greatest, but the storytelling and wisdom certainly is.