“From an influencer perspective, the best way you can drive value and get the most work is by being truly unique. When you’re an influencer and you’re building your audience— and especially in this world of social— you see what other people are doing and you think, ‘Oh, that really worked for them' or ‘They’re working for Nike, I want a little piece of that pie.’ It ends up creating a copy cycle, but the best thing you can do is be truly unique to who you are.”

In this episode: Sedge Beswick, the CEO of SEEN Connects, an influencer marketing agency that generates a turnover of £20M and has offices in New York City and London, serving clients throughout Europe, including renowned brands such as eBay, Nike, and Panasonic. She has conducted workshops for notable businesses such as Lloyds Bank, Google, and No.10 Downing St, appeared on Sky News and BBC Breakfast, and written for publications such as The FT and The Drum.

What we learned: Sedge gives us the 101 building blocks on how to build a personal brand.