“I saw a stat that said 74% of startup founders report some level of depression which is really scary… it’s lonely when there’s so much riding on you. I have investors and I have humans who I employ and I can’t forget about that stuff. And that’s why my work always comes home… not because I’m typing on the computer, but because I’m thinking about those things.”
In this week’s all-new episode of THE IDEALISTS., host and entrepreneur, Melissa Kiguwa speaks with Allie Egan, the founder of skincare brand Veracity. Rooted in scientific research, one of Veracity’s core beliefs is as your life changes, so does your health, and it’s driven by your hormones. And so Allie is pioneering hormone based wellness through their skin and health hormone test, their skincare products, and their line of supplements. Before founding Veracity, Allie began her career investing in consumer and beauty brands at L Catterton. She then went on to becoming CEO of the fashion brand Cynthia Rowley and led the product, ecommerce, and digital marketing teams at Estee Lauder’s top brands, including La Mer, Clinique, and Origins.
episode highlights.
Allie begins the conversation describing the health issues she experienced as a teenager and as an adult that led her to starting her beauty brand, Veracity .
She then describes her career path from investment banker to working with Glossier during its early days. She then went on to become CEO of fashion brand Cynthia Rowley before starting Veracity.
Allie shares her experience with CEO loneliness and the framework she uses to build trust in her team.
Lastly, Allie discusses her audacious vision for the world— for women to be empowered to make the best consumption decision for themselves.