“In the last year, I realized that I wanted to be a really good friend and a really good daughter and a really good human to the people that are in my life… and that it is my choice. If I get an urgent phone call from one of my girlfriends and it’s a workday, I’ll take it because I know the immense value these relationships give me. Esther Perel— my favorite— says, “The quality of your life is the quality of your relationships.”

In this episode: THE IDEALISTS. speaks with Yael Shemer, co-founder and Chief Customer Officer of TULU, an on-demand platform that operates in residential buildings and student housing, providing residents with access to household items they can rent by the hour. Tulu has raised over $30 million dollars and operates in 22 cities serving 50K people worldwide. In 2023 she was selected as a Forbes 30 under 30, and today she is inspired more than ever to help advance technologies on mitigating climate change, circular economy, and promoting responsible consumerism.

What we learned: When first starting her company, Yael adopted different masks to be taken seriously in the tech world. In this episode, she shares the practices and mindsets she adopted to become authentically whole and to prioritize the relationships and self-care practices that mean the most to her.