“Joy really feels like a soft, squishy, emotional kind of topic, but the data that I spent the last three years working on shows that joy is a hard thing that leads economic recovery. Joy matters and joy drives business.”

In this episode: THE IDEALISTS. speaks with Lisa Miller, market researcher and author of “The Business of Joy” and Barry McGowan, President & CEO of Fogo de Chão (yes, sometimes we have men on the show 😉). In this week’s episode, Barry and Lisa share how joy became Fogo's rally cry during the pandemic… as opposed to competitors who made business decisions from fear and scarcity. This episode is must listen for business owners long-term planning for a pending *whispers* recession.

What we learned: Joy has been coming up a lot on the show and is often discussed as a metaphysical or emotional experience— a nice to have that increases the maximization of life. In this week’s episode, Barry and Lisa share why joy is the best business strategy during the worst of times.